Learn Google Analytics

We will discuss the installation and features of Google Analytics, a free tracking tool offered by Google. After installation through a header code, Google Analytics begins tracking user data, such as page views, user location, and device usage. Real-time analytics offers insights into current website activity, while page views provide data on visitor engagement and average time spent on specific pages. Google Analytics also includes an acquisition section for tracking user sources and customization options for graphs and dashboards. The lecture demonstrates how to analyze the number of returning users, which typically decreases over time, and encourages viewers to explore the tool’s features to gain insights relevant to their projects.